Earlier today my web team colleagues hosted a press conference at Sha Tin Racecourse, introducing to the media the latest web enhancements we're launching for our racing fans this season. These improvements form an integral part of our ongoing plan to uplift the online experience for our web users, and are something I've been eagerly looking forward to for a long time.
As you may be aware, we began the current web upgrade in May, when we introduced a number of enhancements to the horse racing pages. This time, we've given the Racecourses and Entertainment pages a facelift, and also integrated them into a single section. This means that our customers now have one-stop access to all the information they need about our racecourse facilities, on-course events and special promotions.
To welcome the new season, we're also launching a new feature called Racing Smart Form, which makes it more convenient for our racing fans to study the runners' form. By simply clicking on a horse name on our racecard pages, you can now access a profile of that horse and its current racing information, as well as its performances on the same course and track over the past three seasons.
If you're a betting account holder, you may already have tried out a new login method that we introduced on a trial basis two months ago. With the increasing number of customers using Apple Mac and other browser such as Safari and Firefox, the new login method now support all these browsers, eventually provide them with better convenience and flexibility for accessing our online services.
The change in login method was also our effort to respond to the change of customers’ behaviour. With many of them now using more than one computer, changing computer to computer, and having computer access anywhere when needed, this new login method will also give our online betting account users higher mobility and portability.
I'm pleased that many of you have given us valuable feedback on this new system. We've responded promptly to some of your suggestions by making modifications to the latest version, which has also gone live this week. I welcome you all to continue sharing your thoughts with us, so that we can make further improvements or reconfigurations if needed.
To help our eWin customers understand and get the most out of these latest adjustments, we will arrange demonstration sessions at three of our major Off-Course Betting Branches in Mong Kok, Wan Chai and Sha Tin. So in addition to calling our Club Hotline or making enquiries through the website, you can get the latest information on these new enhancements and services from my colleagues, or get assistance from them there. I am sure they will be endeavouring to offer you the best service and assistance.
I hope you all will find these latest updates useful, and will make good use of the new one-stop services in the new season.
Comment
